Internal marketing : directions of management
edited by Richard J. Varey and Barbara R. Lewis
Bok Engelsk 2000
| Utgitt | London ; New York : Routledge , 2000
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|---|---|
| Omfang | xvii, 311 s. : ill.
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| Opplysninger | Includes bibliographical references and index.
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| Emner | Market segmentation
Marketing channels Marketing - Management Internmarkedsføring Merkevarebygging Ledelse |
| ISBN | 0415213177. - 0415213185
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