Building brand relationships online : the role of interactivity, relationship motives and internet e - detaljert visning

Building brand relationships online : the role of interactivity, relationship motives and internet experience

Helge Thorbjørnsen
Bok Engelsk 2002


Utgitt	Bergen : Norwegian School of Economics and Business Administration , 2002
Omfang	1 b. (flere pag.) : ill.
Opplysninger	Avhandling (dr. oecon.) - Norges handelshøyskole, Bergen, 2003. - Elektronisk reproduksjon
Emner	merkevarer internett
Dewey	658.82
ISBN	8240500889