Gen BuY : How Tweens, Teens and Twenty-somethings are Revolutionizing Retail
Kit. Yarrow
Bok Engelsk 2009 · Electronic books.
| Utgitt | Chichester : : Wiley, , 2009.
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| Omfang | 1 online resource (274 p.)
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| Opplysninger | Description based upon print version of record.. - GEN BUY: How Tweens, Teens, and Twenty-Something Are Revolutionizing Retail; Contents; Introduction; Chapter 1: GEN Y IS FROM MERCURY; Chapter 2: THEY SHOP LIKE THEY'RE FROM A DIFFERENT PLANET FROM THEIR PARENTS, TOO; Chapter 3: THE WHYS BEHIND THE BUYS; Chapter 4: THE LIVES, MINDS, AND HEARTS OF TODAY'S TWEENS, TEENS, AND TWENTY-SOMETHINGS; Chapter 5: SEX, LOVE, AND SHOPPING; Chapter 6: INFLUENCE: THE FORCE THAT IS GEN Y; Chapter 7: WHAT WORKS WITH GEN Y; Chapter 8 :ADAPTING TO GEN Y'S SHOPPING PREFERENCES AND POWER; Notes; Acknowledgments; About the Authors; Index. - Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how
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| ISBN | 9780470400913
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