Mixing it up for the embarrassed consumer : an analysis of how various marketing mix elements and consumer characteristics influence perceived embarrassment toward embarrassing extensions, and how this, in line, affects purchase intention
Rosa Krogh, Kristine Rust
Bok Engelsk 2015
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| Utgitt | Oslo : [R. Krogh] , 2015
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| Omfang | III, 71 bl.
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| Opplysninger | Masteroppgave(MSc) - Handelshøyskolen BI, 2015
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| Emner | markedsføringsledelse marketing management strategisk strategic
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