Kellogg on branding : the marketing faculty of the Kellogg School of Management
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
Bok Engelsk 2005
Utgitt | Hoboken, N.J. : Wiley , c2005
|
---|---|
Omfang | XVII, 334 s. : ill.
|
Emner | |
ISBN | 0471690163. - 9780471690160
|