Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
Bok Engelsk 1992
Utgitt | Lincolnwood, Ill. : NTC Business Books , c1992
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Omfang | XIV, 144 s. : ill.
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Opplysninger | "Published by NTC Business Books in association with the American Marketing Association"
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Emner | |
ISBN | 0844234567
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