All consumers are not created equal : the differential marketing strategy for brand loyalty and prof - detaljert visning

All consumers are not created equal : the differential marketing strategy for brand loyalty and profits

Garth Hallberg
Bok Engelsk 1995


Utgitt	New York, N.Y. : John Wiley & Sons , 1995
Omfang	XIV, 320 s.
Emner	Database marketing Direct marketing - Data processing
ISBN	0471120049