1973 combined proceedings : increasing marketing productivity ; and conceptual and methodological foundations of marketing
edited by Thomas V. Greer
Bok Bokmål 1974 · Årsberetninger
Flere språk: Engelsk
| Utgitt | Chicago, Ill. , c1974
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| Omfang | xxix, 543 s. : ill.
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| Opplysninger | "... prepared for the International Marketing Conference held in St. Louis from April 23-26 and the Educators' Conference held in Washington, D.C., from August 12-15, 1973" - Forordet
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| ISBN | 8253704097. - 9788253704098
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