Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp
Bok Engelsk 2003
Utgitt | Mason, Ohio : Thomson South-Western , c2003
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Omfang | XXI, 650 s. : ill.
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Utgave | 6th ed.
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Emner | |
ISBN | 0030211131
|
Utgitt | Mason, Ohio : Thomson South-Western , c2003
|
---|---|
Omfang | XXI, 650 s. : ill.
|
Utgave | 6th ed.
|
Emner | |
ISBN | 0030211131
|