Identity and Strategy : How Individual Visions Enable the Design of a Market Strategy That Works
Olaf G. Rughase
Bok Engelsk 2006 · Electronic books.
| Utgitt | Cheltenham : : Edward Elgar Publishing, , 2006.
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| Omfang | 1 online resource (250 p.)
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| Opplysninger | Description based upon print version of record.. - Contents; Figures; Tables and boxes; Acknowledgements; Foreword; Resurrecting the future of strategy consulting; Introduction; 1. Identity as a blind spot in strategy making; 2. What is organizational identity?; 3. Identity and strategy: a dynamic framework for connecting the past with the future; 4. The impact of desired identities: what does it mean for strategy making in practice?; 5. How to evolve a desired and attainable market strategy: designing a strategy making process; 6. Designed strategy making in practice: a case study; 7. The impact of identity: lessons learned; 8. Conclusions. - BibliographyIndex. - Exploring the relationship between organizational identity and strategy, this book proposes a practical strategy-making process that helps to avoid pitfalls in strategic change processes. It also presents a conceptual framework that emphasizes the dynamics of organizational identity and corresponding time-discrepancies for strategy making.
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| ISBN | 1845423100
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