The effect of relationship duration on customer value and implications for customer selection strategy : a telecommunications case study

Donata Jonkute, Andrea Kümmerle
Bok · Bokmål · 2006

Utgitt	Oslo : [D. Jonkute] , 2006
Omfang	1 b. (flere pag.) : ill.
Opplysninger	Masteroppgave (MSc)- Handelshøyskolen BI, 2006
Emner	markedsføring marketing