Money For Content and Your Clicks For Free : Turning Web Sites, Blogs, and Podcasts Into Cash
J. D. Frazer
Bok Engelsk 2006 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2006.
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| Omfang | 1 online resource (242 p.)
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| Opplysninger | Description based upon print version of record.. - Money for Content and Your Clicks for Free: Turning Web Sites, Blogs, and Podcasts Into Cash; Preface; Acknowledgments; Introduction; Contents; Chapter 1: The Business of Creating Content; The Good, the Bad, and the Fake; When Was the First "Content Provider" Born?; Ideas to Industry; Syndicates: Businesses in Villains' Clothing; Enter the Web; Chapter 2: The Advertising Game; The Players; Demographics; Conducting a Survey; The Media Kit; Print Advertising Versus Web Advertising; Serving Ads for Fun and Profit; When the Ad Agency Becomes the Enemy; Chapter 3: The Membership Game. - Consumer Culture Versus CommunityCommunities: Realspace, Online, Distributed; The Ivory Tower: A Nice Place to Visit, but Living There?; Shared Thoughts, Shared Experiences, Shared Reviews; So That's What Mayors (Are Supposed to) Do; Conduct Unbecoming, or "Everyone Behave!"; Loyal Communities = Happy Customers; Chapter 7: The Ethics of Creation and Consumption; Consumption Junction; Discontent over Content; Chapter 8: Protecting Your Creation; The Siblings: Copyright and Trademark; Creative Commons-Ethical Protection; The Four Online Content Consumers; Chapter 9: Fame and Your Audience. - What Are They Really Buying?Holding Out a Hat Marked "Donations"; What Should You Give Them?; The Sponsorship Drive; The Question of Price Point; Accepting Payment (or Keeping Your Hands Open); Maintaining Value; Chapter 4: To Gate or Not to Gate; Life in a Gated Community; Gating Off Your Site; Cash Poor and Intelligence Rich; Chapter 5: Branding and Merchandising; You Are Your Brand; Leveraging Your Brand with Endorsements; Your Art Promoting Your Art; Jurassic Park Had it Right; Traditional Merchandisers; On-Demand Merchandisers; Chapter 6: Online Communities and Online Consumers. - What Is Fame Anyway?The Upside of Fame; The Downside of Fame; Pride, Praise, and Sycophancy; How to Handle Criticism; Chapter 10: Ready, Fire, Aim!; The Content Provider's Business Checklist; Part-Time Fun to Full-Time Living; Final Words; Appendix A: References and Resources; Online Advertising Resources; Advertising Networks; Blogging Resources; Podcasting Resources; Copyright and Other Legal Resources; Ethics Resources; Online Community Tools; Bibliography; Index. - Want to make money from your creativity? Here's howIf you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson--a creative entrepreneur. If that thought intimidates you, you're not alone.JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract
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| Emner | |
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| Dewey | |
| ISBN | 047174753X. - 9780471747536
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