Global marketing management : changes, challenges and new strategies
Kiefer Lee, Steve Carter
Bok Engelsk 2005
| Utgitt | Oxford : Oxford University Press , 2005
|
|---|---|
| Omfang | XXXI, 582 s. : ill.
|
| Emner | International business enterprises - Management
Strategic planning markedsføring strategier digitalisering omverden analyser |
| ISBN | 0199267529. - 9780199267521
|
