Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Jay Conrad. Levinson
Bok Engelsk 2007 · Electronic books.
| Annen tittel | |
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| Utgitt | Boston : : Houghton Mifflin Harcourt, , 2007.
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| Omfang | 1 online resource (384 p.)
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| Utgave | 4th ed.
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| Opplysninger | Description based upon print version of record.. - ""Front Cover""; ""Front Matter""; ""Half Title""; ""Books by Jay Conrad Levinson""; ""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""Introduction""; ""Part I: The Guerilla Approach""; ""1 What Is Guerilla Marketing Today?""; ""2 The Need for Guerilla Marketing""; ""3 The Sixteen Monumental Secrets of Guerilla Marketing""; ""4 Developing a Guerilla Marketing Plan""; ""5 Developing Truly Creative Marketing""; ""6 Selecting the Most Lethal Marketing Methods""; ""7 Secrets of Saving Marketing Money""; ""8 Research: The Starting Point of a Guerilla Marketing Campaign"". - ""Part II: Minimedia Marketing""""9 Truths About Minimedia Marketing""; ""Part III: Maximedia Marketing""; ""10 Guerilla-Style Maximedia Marketing""; ""Part IV: New-Media Marketing""; ""11 E-Media Marketing""; ""12 Info-Media Marketing""; ""13 Human-Media Marketing""; ""14 Nonmedia Marketing""; ""Part V: The Nature of the Guerilla""; ""15 Guerilla Company Attributes""; ""16 Guerilla Company Attitudes""; ""17 Guerilla Marketing Psychology""; ""The 200 Weapons of Guerilla Marketing""; ""End Matter""; ""Acknowledgments""; ""Information Arsenal for Guerillas""; ""Index""
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0618785914. - 9780618785919
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