New service development : creating memorable experiences
editors: James A. Fitzsimmons & Mona J. Fitzsimmons
Bok Engelsk 2000
Utgitt | Thousand Oaks, Calif. : Sage Publ. , 2000
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Omfang | XV, 328 s.
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Emner | Customer services
New products - Management Product management Service industries - Management kundebehandling service servicenæringen produktutvikling |
ISBN | 0761917411. - 076191742X
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