Intellectual Capital in Enterprise Success : Strategy Revisited
Lindsay. Moore
Bok Engelsk 2008 · Electronic books.
| Utgitt | Chichester : : Wiley, , 2008.
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| Omfang | 1 online resource (222 p.)
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| Opplysninger | Description based upon print version of record.. - Intellectual Capital in Enterprise Success; Table of Contents; About the Authors; Acknowledgments; Introduction; The Brief History of Intellectual Capital Strategy; The Idea of the Book; Part 1: The New Field of Play; Chapter 1: The Rise of Intellectual Capital and the New Economy; The Changing Economic Landscape; The Need to Value a New Asset Class; The Shifting Asset Base and the Rise of the New Economy; The Significance of Intellectual Capital; Notes; Chapter 2: The Theory of Intellectual Capital; What Is Intellectual Capital?; The Potential Primacy of the Brand. - Intellectual Property Ethical Concerns. - Management in the Creation and Maintenance of PatentsManagement in the Creation and Maintenance of Copyrights and Trademarks; The Concept of Lead Time; Leveraging Assets-Are you Fast or Slow to Innovate and to Market?; Contracts, Contracts, Contracts; Notes; Part 3: Strategy Revisited; Chapter 6: Intellectual Asset Strategies; The Strategic Positioning of Intellectual Assets; Intellectual Asset Strategies Themselves; Intellectual Asset Strategies as Viewed by Executive Leadership; Notes; Chapter 7: Corporate Strategy During the Era of Intellectual Capital; What Is Strategy?. - The Law In FluxHow and Why the Law Changes; Changing the Law Through Legislation-Bonita Boats and the Vessel Hull Design Protection Act of 1998; Tangle Toys and the Need for Design Protection; U. S. Copyright Law and the Protection of Datum and Collections of Data; Unfair Competition and International News Service v. Associated Press; What About Trademarks and Brands; Current State of the Antidilution Statutes and Case Law; Notes; Chapter 5: Intellectual Asset Management; IP Strategy-The Road Map; Who Manages Intellectual Assets and What Exactly Do They Do; IAM Is Divided Into Three Parts. - The New Finance of Intellectual CapitalThe New Economy and the Shifting Paradigm; Notes; Chapter 3: The New Role of the Law in Enterprise Strategy; The "Why" and "What" of Intellectual Assets; The Nature of the Beast; The Trouble with Lawyers; The Winds of Change; Some Basics about the Law of Intellectual Property; Notes; Part 2: The Changing Rules; Chapter 4: The Law in Flux; The Challenge of Intellectual Asset Management; The Value Proposition for IAM; There is No Case Law on IAM; Why Law Plays a Role in Intellectual Asset Management; Intangible Assets, Negative Rights, and Quasi-Property. - The Strategic Edge-Strategy and TacticsStrategic Asset Management; Extracting Value and Showing ROI-Strategic or Tactical?; Strategic Drift; The Strategy of Strategies; All Future Strategy; Chapter 8: Strategy and the Future; The New Assets of Enterprise; The Strategic Challenges; Achieving Operational Effectiveness for the Asset Class; Monetizing Intellectual Assets; Assets for the Highest Enterprise Objectives; The Social Promise; Appendix A: The Ethics of Intellectual Asset Management; The Ethical Crisis-A Status Report; The New Ethical Issues; Intellectual Asset Ethics. - Maximize your company's intellectual capital with the tools, techniques, and framework found in Intellectual Capital in Enterprise Success: Strategy Revisited. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.
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| Emner | |
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| ISBN | 9780470224793
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