The brand equity of Norwegian breweries : the rise of craft beer and its impact on brand equity and consumer behaviour in the Norwegian brewing indystry

Jo Wilhelm Skybak Holmsen
Bok · Engelsk · 2014

Utgitt	Bergen : [J.W.S. Holmsen] , 2014
Omfang	112 s. : ill.
Opplysninger	Konfidensiell til: 20.06.2018. - Master thesis in marketing and brand management - Norges handelshøyskole, våren 2014
Emner	bryggerier norge merkevarer