The challenge of marketing a country as an international tourism destination : based on an emperical case study of the brand identity of Norway as an international alpine destination and the country's brand image in the Russian winter holiday market
av Maxim Saltykov
Bok Engelsk 2007
Utgitt | Bergen : [M. Saltykov] , 2007
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Omfang | 122 bl. : ill.
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Opplysninger | Masterutredning - Norges handelshøyskole, våren 2007
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Emner | Norge Russland reiseliv
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