Arts marketing insights : the dynamics of building and retaining performing arts audiences
Joanne Scheff Bernstein ; foreword by Philip Kotler
Bok Engelsk 2007
| Utgitt | San Francisco, Calif. : Jossey-Bass , c2007
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|---|---|
| Omfang | XX, 294 s.
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| Emner | |
| ISBN | 0787978442. - 9780787978440
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