The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion

Ann Grossman
Bok · Språk ikke angitt · 1987

Utgitt	New York : Quorum Books , 1987
Omfang	xiv, 238 s. : fig.
Emner	Advertising media planning. Direct marketing. Sales promotion. Telemarketing.
ISBN	0899302661