Perceived quality : how consumers view stores and merchandise
edited by Jacob Jacoby, Jerry C. Olson
Bok Språk ikke angitt 1985
| Utgitt | Lexington, Mass. : Lexington Books , c1985
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| Omfang | xiv, 313 s. : ill.
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| Opplysninger | "This book contains most of the papers that were presented at a conference on "Consumer Perception of Merchandise and Store Quality" - Forordet.
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| Emner | |
| ISBN | 0669082724
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