Relationship marketing : gaining competitive advantage through customer satisfaction and customer re - detaljert visning

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

Thorsten Hennig-Thurau, Ursula Hansen, editors
Bok Engelsk 2000


Utgitt	Berlin : Springer , c2000
Omfang	XVII, 459 s. : ill.
Emner	Customer relations - Management Customer services - Management Relationship marketing
ISBN	3540669426