Brand equity & advertising : advertising's role in building strong brands
edited by David A. Aaker and Alexander L. Biel
Bok Engelsk 1993
| Utgitt | Hillsdale, N.J. : L. Erlbaum Associates , 1993
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|---|---|
| Omfang | X, 380 s. : ill.
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| Emner | |
| ISBN | 0805812830. - 0805812849
|
