How to advertise : what works, what doesn't - and why - detaljert visning

How to advertise : what works, what doesn't - and why

Kenneth Roman & Jane Maas with Martin Nisenholtz
Bok Engelsk 2003


Utgitt	London : Kogan Page , 2003
Omfang	XXI, 218 s.
Utgave	3rd ed.
Emner	Advertising Reklame merke strategier markedsføring reklame verden
ISBN	0749438495