Commodity advertising : the economics and measurement of generic programs

Olan D. Forker and Ronald W. Ward
Bok · Engelsk · 1993

Utgitt	New York : Lexington Books , c1993
Omfang	x, 294 s. : fig.
Emner	Advertising - Brand name products - United States Advertising - Food Case studies - United States Advertising - Food - United States Generic products - United States
ISBN	002910405X