Marketing in the public sector : a roadmap for improved performance
Philip Kotler, Nancy Lee
Bok Engelsk 2006
| Utgitt | Upper Saddle River, N.J. : Wharton School Pub. , 2006
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| Omfang | XV, 332 s. : ill.
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| Emner | Administrative agencies - Management
Government productivity Public administration - Citizen participation effektivitet suksess markedsføring |
| ISBN | 0131875159. - 9780131875159
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