The Shift : The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Scott M. Davis
Bok Engelsk 2009 · Electronic books.
| Utgitt | Chichester : : Wiley, , 2009.
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| Omfang | 1 online resource (267 p.)
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| Opplysninger | Description based upon print version of record.. - THE SHIFT: The Transformation of Today's Marketers into Tomorrow's Growth Leaders; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; Preface: It's All About Growth; Introduction: Preparing to Make The Shift; Chapter 1: THE FIRST SHIFT From Creating Marketing Strategies to Driving Business Impact; Chapter 2: THE SECOND SHIFT From Controlling the Message to Galvanizing Your Network; Chapter 3: THE THIRD SHIFT From Incremental Improvements to Pervasive Innovation; Chapter 4: THE FOURTH SHIFT From Managing Marketing Investments to Inspiring Marketing Excellence. - Chapter 5: THE FIFTH SHIFT From an Operational Focus to a Relentless Customer FocusAfterword: Shifting Is Not Easy; BIBLIOGRAPHY; INDEX. - Praise for The Shift ""More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.""-Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America ""At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!""-Tony Hsieh, CEO, Zappos.com ""The Shift is a great 'how-to
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| ISBN | 9780470388389
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