Exploring storytelling approach in brand extension communication : a case study of Lego Friends
by Ziyin Qin
Bok Engelsk 2014
| Utgitt | Bergen : [Z. Qin] , 2014
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| Omfang | 54 bl. : fig.
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| Opplysninger | Master thesis in marketing and brand management - Norges handelshøyskole, høsten 2014
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| Emner |
