Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

edited by Alan R. Andreasen, Seymour Sudman
Bok · Engelsk · 1976

Utgitt	Chicago : American Marketing Association , c1976
Omfang	ix, 161 p.
Opplysninger	"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975.". - Bibliography: p. 145-161.
Emner	Diffusion of innovations - Congresses Marketing - Congresses Marketing - Social aspects Congresses
ISBN	0877570736