Shakespeare, Einstein, and the bottom line : the marketing of higher education
David L. Kirp
Bok Engelsk 2003
| Utgitt | Cambridge, Mass. : Harvard University Press , 2003
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|---|---|
| Omfang | vi, 328 s.
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| Emner | Education, Higher - Public relations - United States
Universities and colleges - Marketing - United States markedsføring høyere utdanning USA reklame pr konkurransecollege universiteter |
| ISBN | 0674011465
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