Marketing metrics : the definitive guide to measuring marketing performance
Paul W. Farris ... [et al.]
Bok Engelsk 2010
Annen tittel | |
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Utgitt | Upper Saddle River, N.J. : FT Press , cop. 2010
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Omfang | XV, 414 s. : ill.
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Utgave | 2nd ed.
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Opplysninger | Rev. utg. av: Marketing metrics : 50+ metrics every executive should master. 2006.
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Emner | |
ISBN | 0137058292. - 9780137058297
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