The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

Don Peppers, Martha Rogers, and Bob Dorf
Bok · Engelsk · 1999

Utgitt	Oxford : Captone , c1999
Omfang	XXIV, 406 s. : fig.
Emner	Consumers' preferences Market segmentation Relationship marketing
ISBN	1900961873