Services marketing : concepts, strategies & cases
K. Douglas Hoffman, John E.G. Bateson
Bok Engelsk 2006
| Utgitt | Mason, Ohio : Thomson/South-Western , c2006
|
|---|---|
| Omfang | XIX, 588 s. : ill.
|
| Utgave | 3rd ed.
|
| Opplysninger | Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
|
| Emner | |
| Dewey | |
| ISBN | 0324319967. - 9780324319965
|
Services marketing : concepts, strategies, & cases
K. Douglas Hoffman, John E. G. Bateson
Bok · Engelsk · 2017
K. Douglas Hoffman, John E. G. Bateson
Bok · Engelsk · 2017
