Customer accounting and customer profitability analysis : some theoretical aspects and some empirica - detaljert visning

Customer accounting and customer profitability analysis : some theoretical aspects and some empirical results

Øyvind Helgesen
Bok Engelsk 1999


Utgitt	Bergen : Foundation for Research in Economics and Business Administration , 1999
Omfang	III, 41 s. : ill.
Opplysninger	Project no. : 5050. - SNF-project: "Strategisk program i markedsforskning". - Elektronisk reproduksjon
Emner	Kundelønnsomhet