Naming Rights
T. Burton
Bok Engelsk 2008 · Electronic books.
| Utgitt | Chichester : : Wiley, , 2008.
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| Omfang | 1 online resource (257 p.)
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| Opplysninger | Description based upon print version of record.. - NAMING RIGHTS: Legacy Gifts and Corporate Money; Contents; About the Author; Introduction; WHAT PRICE FOR NAMING RIGHTS?; A NONPROFIT NAMED GIFT: LIKE WINNING THE LOTTERY; PRIVATE SECTOR BOUNTY; MAKING USE OF THIS INFORMATION; Chapter 1: Escalating Price Tags For High-Profile Properties; HIGH-PROFILE NAMING OPPORTUNITIES IN THE NONPROFIT SECTOR; 100 MILLION NAMING RIGHTS: ENTITLEMENT OR NEED?; PRIVATE SECTOR: ESCALATING PRICE TAGS; Chapter 2: Naming Traditions, Then and Now; BIG ROCKS TOSSED INTO A SMALL POND; THEORY OF THE CAPITAL CAMPAIGN MULTIPLIER EFFECT. - ''NAMED IN HONOR OF...''-A TRADITION FADING FASTTHREE TYPES OF NAMING RIGHTS; CHANGING TRADITIONS; A SIGN OF THE TIMES; TODAY'S WEALTHY AMERICANS AND NAMED PROPERTIES; Chapter 3: Impact of the Internet on Naming Rights; LEVELING THE PLAYING FIELD; INTERNET TRENDS FOR NONPROFIT WEB SITES; NAMING RIGHTS IN THE CAMPAIGN WEB SITE; NAMING RIGHTS POLICY STATEMENTS; IMPLEMENTING ADVANCED DONOR RELATIONS TACTICS; LEGACY GIFT NAMING RIGHTS; INTERNET AND CORPORATE NAMING RIGHTS WITH NONPROFITS; ONLINE SEARCH TIPS FOR TRACKING NAMING RIGHTS; Chapter 4: Legacy Gifts in a Nanosecond Society. - Chapter 7: Corporate Naming Rights with Strings AttachedBENEFITS OF CORPORATE SPONSORSHIP; GETTING TO YES WITH A CORPORATE PARTNER; THREE TIERS OF CORPORATE NAMING RIGHTS; MANAGING THE NAMING RIGHTS PROPERTIES; MARKETPLACE DEFINES DOLLAR VALUES; LENGTH OF TERM DEPENDS ON THE PROPERTY; BUNDLING THE NAMING RIGHTS FOR CORPORATE PARTNERS; Chapter 8: Where to Next for Naming Rights?; GROWTH POTENTIAL FOR NAMING RIGHTS; Appendix; UNIVERSITY OF PITTSBURGH OFFICE OF INSTITUTIONAL ADVANCEMENT NAMED FACILITIES AND PROGRAMS POLICY. - INTO THE DIGITAL LOOKING GLASSELECTRONIC COMPRESSION OF NAMING RIGHTS; NAMING RIGHTS RIPPLE FORWARD IN TIME; BILLION-DOLLAR CAMPAIGN LEGACY GIFT OPPORTUNITIES; Chapter 5: Naming Rights and Endowment Gifts; CRUNCH THE NUMBERS, ENJOY THE CASH FLOW; THE HISTORY OF THE ENDOWED CHAIR; AN ENDOWED CHAIR IS A VALUABLE PROPERTY; EMERGING TRENDS IN ENDOWED CHAIRS; Chapter 6: Manager's Toolbox for Naming Rights; USING THE MANAGER'S TOOLBOX FOR NAMING RIGHTS; WORKING THROUGH THE NAMING RIGHTS CHECKLIST; INSTITUTIONALIZE NAMING RIGHTS POLICIES; NAMING RIGHTS AGREEMENT; STEWARDSHIP. - UNIVERSITY OF WASHINGTON: FACILITIES AND SPACES NAMING POLICY (CAMPAIGN UNIVERSITY OF WASHINGTON: CREATING FUTURES FACILITIES AND SPACES NAMING POLICY) General PolicyCAMPAIGN UNIVERSITY OF WASHINGTON: CREATING FUTURES ENDOWMENT AND PROGRAM NAMING POLICY; HISTORIC NAMED GIFT SURVEY FORM; Index. - In 2007 the sale of naming rights brought an estimated 4 billion in revenue to the nonprofit sectorWhat slice of the pie did your organization enjoy?From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.Can your development team quickly pull together an accurate benchmark report?Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your n
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| Sjanger | |
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| ISBN | 9780470230633
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