Communication and Implementation : Sustaining the Practice
Jack J. Phillips
Bok Engelsk 2008 · Electronic books.
| Annen tittel | |
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| Utgitt | New York : : Wiley, , 2008.
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| Omfang | 1 online resource (214 p.)
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| Opplysninger | Description based upon print version of record.. - Communication and Implementation: Sustaining the Practice; Contents; Principles of the ROI Methodology; Chapter 1 Reporting Results; The Importance of Communication; Principles of Communicating Results; Analysis of the Need for Communication; Communication Planning; Audience Selection; Development of the Information: The Impact Study; Selection of Communication Media; Process of Communication; Analysis of Reactions to Communication; Creating a Macro-Level Scorecard; Final Thoughts; Chapter 2 Making the Transition to the ROI Methodology; Overcoming Resistance to the ROI Methodology. - Transition IssuesTransition-Planning Steps; Final Thoughts; Chapter 3 Building Capability and Support; Fundamental Issues in Implementing the ROI Methodology; ROI Evaluations; Preparing the Management Team; Monitoring Progress and Communicating Results; Final Thoughts; Chapter 4 Sustaining the Use of the ROI Methodology; The Challenges of Sustainability; Stages of Implementation; Actions That Sustain the ROI Methodology; Development of Best Practices; Summary; Final Thoughts; Index; About the Authors. - Communication and ImplementationCommunication and Implementation is the sixth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings.Communication and Implementation explores two important topics that are vital to the ROI Methodology--reporting results and sustaining the
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780787987220
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