New service development : creating memorable experiences

editors: James A. Fitzsimmons & Mona J. Fitzsimmons
Bok Engelsk 2000


Utgitt	Thousand Oaks, Calif. : Sage Publ. , 2000
Omfang	XV, 328 s.
Emner	Customer services New products - Management Product management Service industries - Management kundebehandling service servicenæringen produktutvikling
ISBN	0761917411. - 076191742X

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