Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Linden Brown and Malcolm H.B. McDonald
Bok Engelsk 1994
Utgitt | Houndmills : Macmillan , 1994
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Omfang | XI, 370 s. : ill.
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Emner | markedsføringsstrategi europa markedsføring strategier
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ISBN | 0333613503. - 0333613511
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