Alcoholism treatment marketing : beyond T.V. Ads and speeches
Donald R. Self
Bok · Engelsk · 1989
| Utgitt | New York : Haworth , 1989
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|---|---|
| Omfang | XV, 325 s.
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| Opplysninger | A model of the alcoholization/dealcoholization/maintenance process. General theories of alcoholic behavior. Market segmentation of alcoholics. The direct organization markets. The refferal system: influencing the influencers. Alcoholism treatment philosophies and theories : basis for service strategies. Alcholism treatment facilities. Measurements of satisfaction and of recidivism for former alcoholism treatment clients. Alcoholism treatment demand estimation. Assessment: determination of client needs and progress. Secondary information and reference sources for alcoholism treatment marketers. The role of promotion in alcoholism treatment marketing. Pricing considerations for alcoholism treatment facilities.. - Has also been published as Health Marketing Quarterly, vol. 6, no 1/2/3, 1988. - Includes bibliography
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| Emner | |
| ISBN | 0866568891
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