Marketing scales handbook : a compilation of multi-item measures

Gordon C. Bruner II, Paul J. Hensel
Bok · Engelsk · 1994

Utgitt	Chicago, Ill. : American marketing association , 1994
Omfang	XIV, 1315 s.
Emner	Marketing research - Statistical methods Handbooks, manuals, etc Scaling (Social sciences) - Handbooks, manuals, etc
ISBN	0877572518