Twitter Power : How to Dominate Your Market One Tweet at a Time.
Joel. Comm
Bok Engelsk 2009 · Electronic books.
| Utgitt | Hoboken : : John Wiley & Sons, Inc., , 2009.
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| Omfang | 1 online resource (273 p.)
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| Opplysninger | Description based upon print version of record.. - Twitter Power: How to Dominate Your Market One Tweet at a Time; Contents; FOREWORD; PREFACE: The Power of Twitter; INTRODUCTION: What Can Twitter Do for You?; Chapter 1: An Introduction to the Social Media Landscape; Chapter 2: What Is Twitter and Why Is It So Powerful?; Chapter 3: Getting Started the Right Way on Twitter; Chapter 4: Building a Following on Twitter; Chapter 5: The Art of the Tweet; Chapter 6: The Magic of Connecting with Customers on Twitter; Chapter 7: Leveraging Twitter for Team Communication; Chapter 8: Using Twitter to Help Build Your Brand. - Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your FollowersChapter 10: Beyond Twitter.com; Chapter 11: Building Powerful Solutions on Top of the Twitter Platform; Chapter 12: Play Nice; Chapter 13: Putting It All Together; Chapter 14: Power Twitterers; CONCLUSION; Directory of Twitterers; Other Books by Joel Comm; Index;. - Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called "tweets"–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many com
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| ISBN | 9780470458426
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