Exploring the conceptual domain of country image France : documentation of the content analysis of the French press : Le Monde and Les Echos
Moheb Deif Bok
·
Engelsk
·2002 Flere språk: Fransk
Detaljer
Utgitt
Bergen : Institute for Research in Economics and Business Administration , 2002
Omfang
182 s. : ill.
Opplysninger
Feilaktig utgiverangivelse på omslaget: Stiftelsen for samfunns- og næringslivsforskning. - SNF project no. : 6345. - SNF project no. : 6490. - SNF-project: Building efficient destination images : a study of international image programs for Norway. - SNF-project: Country-origin strategies in international marketing of bioproducts
