Eye Tracking : A comprehensive guide to methods and measures


Kenneth. Holmqvist
Bok Engelsk 2011 · Electronic books.
Annen tittel
Utgitt
Oxford : : OUP Oxford, , 2011.
Omfang
1 online resource (1316 p.)
Opplysninger
Description based upon print version of record.. - Cover Page; Title Page; Copyright Page; Contents; About the authors; 1 Introduction; 1.1 The structure of this book; 1.1.1 Technical and methodological skills; 1.1.2 Events and representations; 1.1.3 Measures and their operational definitions; 1.2 How eye-movement measures are described in this book; 1.2.1 The target question and the summary box; 1.2.2 The name(s); 1.2.3 The operational definitions; 1.2.4 Typical values and histograms; 1.2.5 Usage; 1.3 Terminology and style; 1.4 Material used in the book; I Technical and Methodological Skills; 2 Eye-tracker Hardware and its Properties. - 2.1 A brief history of the competences around eye-trackers2.2 Manufacturers and customers; 2.3 Hands-on advice on how to choose infrastructure and hardware; 2.4 How to set up an eye-tracking laboratory; 2.4.1 Eye-tracking labs as physical spaces; 2.4.2 Types of laboratories and their infrastructure; 2.5 Measuring the movements of the eye; 2.5.1 The eye and its movements; 2.5.2 Binocular properties of eye movements; 2.5.3 Pupil and corneal reflection eye tracking; 2.6 Data quality; 2.6.1 Sampling frequency: what speed do you need?; 2.6.2 Accuracy and precision. - 2.6.3 Eye-tracker latencies, temporal precision, and stimulus-synchronization latencies2.6.4 Filtering and denoising; 2.6.5 Active and passive gaze contingency; 2.7 Types of eye-trackers and the properties of their set-up; 2.7.1 The three types of video-based eye-trackers; 2.7.2 Robustness; 2.7.3 Tracking range and headboxes; 2.7.4 Mono- versus binocular eye tracking; 2.7.5 The parallax error; 2.7.6 Data samples and the frames of reference; 2.8 Summary; 3 From Vague Idea to Experimental Design; 3.1 The initial stage-explorative pilots, fishing trips, operationalizations, and highway research. - 3.1.1 The explorative pilot3.1.2 The fishing trip; 3.1.3 Theory-driven operationalizations; 3.1.4 Operationalization through traditions and paradigms; 3.2 What caused the effect? The need to understand what you are studying; 3.2.1 Correlation and causality: a matter of control; 3.2.2 What measures to select as dependent variables; 3.2.3 The task; 3.2.4 Stimulus scene, and the areas of interest; 3.2.5 Trials and their durations; 3.2.6 How to deal with participant variation; 3.2.7 Participant sample size; 3.3 Planning for statistical success; 3.3.1 Data exploration; 3.3.2 Data description. - 3.3.3 Data analysis3.3.4 Data modelling; 3.3.5 Further statistical considerations; 3.4 Auxiliary data: planning; 3.4.1 Methodological triangulation of eye movement and auxiliary data; 3.4.2 Questionnaires and Likert scales; 3.4.3 Reaction time measures; 3.4.4 Galvanic skin response (GSR); 3.4.5 Motion tracking; 3.4.6 Electroencephalography (EEG); 3.4.7 Functional magnetic resonance imaging (fMRI); 3.4.8 Verbal data; 3.5 Summary; 4 Data Recording; 4.1 Hands-on advice for data recording; 4.2 Building the experiment; 4.2.1 Stimulus preparation; 4.2.2 Physically building the recording environment. - 4.2.3 Pilot testing the experiment. - We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounterEye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientist
Emner
Computer graphics
Eye tracking
Human-computer interaction
Analytical, Diagnostic and Therapeutic Techniques and Equipment
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Dewey
ISBN
9780199697083

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Eye tracking : a comprehensive guide to methods and measures
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