Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Utgitt | Hoboken : : Taylor and Francis, , 2012.
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| Omfang | 1 online resource (269 p.)
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| Opplysninger | Description based upon print version of record.. - Imaging in Advertising Verbal and visual codes of commerce; Copyright; Table of Contents; List of figures; List of tables and transcripts; Acknowledgements; 1 Advertising images and discourse; Imaging in advertising; Defining discourse; Exploited discourse elements in advertising; Overview of chapters; 2 Smoke and mirrors-circulating racial images in cigarette advertising; Race and cigarettes; Tobacco industry targeting of African Americans; The cultural text of racialized ads; Verbal and visual imaging in black and white; Conclusions and implications. - 3 Keeping race in place-multicultural visions and voices in teen advertisingIdeological codes and diversity; Teen demographics and cultural diversity; Representation and "doing diversity" in advertising; The uneasy representation of cultural diversity in teen advertising; Conclusions and implications; 4 Different tropes for different folks-advertising and face-fixing; Advertising and beauty as a never-ending quest; Thematic tropes for fixing the face; Conclusions and implications; 5 Madison Avenue meets Silicon Valley-technology imprints on advertising; The who and what of technology use. - Technographic discourse types in advertisingConclusions and implications; 6 From Barbie to BudTV-advertising in the Fifth Frame; Conceptual foundations; Narratives as advertising text; Self-absorption and the Fifth Frame meet the Internet; Conclusions and implications; References; Index. - The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of ""image based culture,"" advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or ""verbal images""--in advertising have received less attention.Imaging in Advertising explores how the verbal
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| Dewey | |
| ISBN | 9780415978811. - 9780415978828
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