The Conversation Manager : The Power of the Modern Consumer, the End of the Traditional Advertiser
Steven Van. Belleghem
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
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| Medvirkende | Moenaert, rudy (Contributor)
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| Utgitt | London : : Kogan Page, , 2012.
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| Omfang | 1 online resource (224 p.)
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| Opplysninger | Description based upon print version of record.. - Contents; Thanks and acknowledgements; Foreword; Catch me if you can; The basis of the book; Part One Together we are strong; 01 The power of the modern consumer; 02 The end of the 'traditional' advertiser; Part Two The Conversation Manager; 03 The new framework; 04 Your brand deserves a lever; 05 Advertising becomes activating; 06 Observe, facilitate and participate in conversations; Part Three I want to be a Conversation Manager!; 07 The philosophy of the Conversation Manager; 08 The Conversation Manager in practice; 09 You have just 48 hours!; Epilogue The Conversation Company; References. - About the authorAbout InSites Consulting; Index. - The Conversation Manager will help your business connect with the new breed of customers.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780749466596
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