Product development for the service sector : lessons from market leaders
Robert G. Cooper, Scott J. Edgett
Bok Engelsk 1999
| Utgitt | Cambridge, MA : Perseus Books , 1999
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|---|---|
| Omfang | VII, 278 s. : ill.
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| Emner | Financial services industry - Management
New products - Management Service industries - Management produktutvikling serviceindustri innovasjon |
| ISBN | 0738201057. - 9780738201054
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