Coca-Globalization : Following Soft Drinks from New York to New Guinea
Robert J. Foster
Bok Engelsk 2008 · Electronic books.
| Utgitt | New York : : Palgrave Macmillan, , 2008.
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| Omfang | 1 online resource (304 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; List of Figures; Introduction: Cola Connections and Worldly Things; Part 1 Soft Drinks and the Economy of Qualities; Chapter 1 The Social Life of Worldly Things: Commodity Consumption and Globalization; Chapter 2 Glocalizing Coca-Cola: The Multilocal Multinational Corporation; Chapter 3 Qualifying Products: Trademarks, Brands, and Value Creation; Chapter 4 A Network of Perspectives: The Meanings of Soft Drinks in Papua New Guinea; Part 2 Globalization, Citizenship, and the Politics of Consumption; Chapter 5 Corporations, Consumers, and New Strategies of Citizenship. - Chapter 6 Shareholder Activism: Consumer Citizenship inside the CorporationChapter 7 Pouring Rights: Politics, Products, Agency, and Change; Conclusion: Product Networks and the Politics of Knowledge; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z. - Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.
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| Emner | Cola drinks - Social aspects
Commerce - Social aspects Consumers - Social aspects Culture and globalization Vis mer... Anthropology
Social & Cultural Anthropology Social Sciences sosialantropologi antropologi globalisering coca cola konsum reklame usa papua ny-guinea |
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| Dewey | |
| ISBN | 0230603866. - 0312238711. - 9780230603868. - 9780312238711
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