Persuasive imagery : a consumer response perspective

edited by Linda M. Scott, Rajeev Batra
Bok · Engelsk · 2003

Utgitt	Mahwah, N.J. : Lawrence Erlbaum Associates , 2003
Omfang	XXI, 436 s. : ill.
Emner	Advertising - Psychological aspects Imagery (Psychology) Persuasion (Psychology)
ISBN	0805842020