Above the Fold : Understanding the Principles of Successful Web Site Design


Brian. Miller
Bok Engelsk 2011 · Electronic books.
Annen tittel
Utgitt
Cincinnati : : F+W Media, , 2011.
Omfang
1 online resource (274 p.)
Opplysninger
Description based upon print version of record.. - Cover; Copyright; Acknowledgements; Table of Contents; Foreword; Preface; Introduction; Section I: WEB DESIGN & TYPOGRAPHY; Chapter 1: Understanding Web Design; Chapter 2: Anatomy of a Web Page; Chapter 3: Web Design Unity; Chapter 4: The Elements of Web Design; Chapter 5: Web Typography; Section II: Planning & Usability; Chapter 6: Site Planning; Chapter 7: Elements of Usability; Section III: Business Value; Chapter 8: Search Engine Optimazation; Chapter 9: Marketing & Conversion; Chapter 10: Analysis; Index. - This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the ba
Emner
Web site development
Web sites - Design
Electrical & Computer Engineering
Engineering & Applied Sciences
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Dewey
ISBN
9781440308420

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