Research methods for business students
Mark N.K. Saunders
Bok · Engelsk · 2019
| Originaltittel | |
|---|---|
| Medvirkende | |
| Omfang | xxxiii, 833 sider : illustrasjoner, tabeller, figurer
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| Utgave | Eighth Edition
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| Opplysninger | Revised edition of the authors' Research methods for business students, 2015. - Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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| Emner | Business - Research
Business - Research - Data processing forskning forskningsmetoder bedriftsøkonomi bedriftsledelse organisasjoner ledelse økonomi vitenskapelig metode |
| Dewey | |
| ISBN | 9781292208787
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